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[택배] 매거진B (영문판) Magazine B, 매거진비
발행사 :   (주)제이오에이치
정간물코드 [ISSN] :   nois-0115
정간물 유형 :   잡지
발행국/언어 :   한국 / 영어
주제 :   경영, 광고/마케팅, 미술/디자인,
발행횟수 :   월간 (연10회)
발행일 :   익월 마지막주 발행 ex)5월호 6월 발행
정기구독가 (12개월) :  166,000 원 149,400 (10%↓)
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현재 정기구독 주문시 3월합본호(64호)부터 발송됩니다.
과월호는 매거진B Reference shop에서 구매하시기 바랍니다.

매달 택배 발송됩니다. (발행일 기준 1-3일 소요)

1,2월/ 7,8월호는 합본호입니다.  


 

* 주소가 변동될 경우 <고객센터>로 전월말까지 변경된 주소를 알려주세요.

주소 변경 미고지로 인한 재발송 비용은 독자 부담입니다.

(고객센터 02-6412-0125~8) 




About the Issue 



Ikea began in 1943 as a mail-order business in the small town of Älmhult, Kronoberg in southern Sweden. Today, Ikea has grown to become a global home furnishing brand with an unequaled reputation in 49 countries around the world. In line with its vision
“to create a better everyday life for the many people,” Ikea brings its philosophy of democratic design to bear on every aspect of its products, from form to function, quality, sustainability, and low price, and on every phase of its work from product development to production, supply, and sales.






정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  (주)제이오에이치

발행횟수 (연)

  월간 (연10회)

발행국 / 언어

  한국/영어

판형 / 쪽수

    /   쪽

독자층

  고등학생 , 일반(성인), 직장인, 대학(원)생, 전문직,

발간형태

  종이

구독가 (12개월)

  정기구독가: 149,400원, 정가: 166,000원 (10% 할인)

검색분류

  경제/경영/마케팅,

주제

  경영, 광고/마케팅, 미술/디자인,

관련교과 (초/중/고)

  사회 (정치/경제/사회/문화), [전문] 상업(기업/회계/무역), [전문] 디자인/인테리어/건축,

전공

  경영학, 광고홍보학, 디자인학,

키워드

  매거진비,브랜드,마케팅,광고,디자인,브랜드비,비매거진,브랜드B,B매거진 





    






정간물명

  매거진B (영문판) Magazine B, 매거진비

발행사

  (주)제이오에이치

발행일

  익월 마지막주 발행 ex)5월호 6월 발행

배송방식

  발행사에서 직접 배송 ( 택배 )

수령예정일

  발행일 기준 7일이내

파손 및 분실처리

  파손은 맞교환, 분실 및 배송사고에 대해서는 재발송 처리

재발송 방식

  택배

해외배송

  불가 (현재는 해외배송 서비스가 지원되지 않습니다.)

배송누락 및 배송지변경

  고객센터로 문의 바랍니다. (☎ 02-6412-0125 / nice@nicebook.kr)

유의사항


  1/2월호, 7/8월호는 합본입니다(연10회발행)



    







Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Overview

The current trends and influences of Ikea over the last 10 years noted by the media

 

16 A Walk through the Town

The meaning of residence observed through the daily life of Västrahamnen in southern Sweden

 

22 Home Visit

Ikea users in different cities talk about their homes

 

34 Opinion

Lydia Choi-Johansson Intelligence Specialist, Inter Ikea Systems

 

38 Life at Home Report

The Life at Home Report, inspired by everyday lives in homes across the world

 

42 Prototyping

Visit the Prototype Shop, where Ikea designs are refined

 

48 Opinion

Sara Kristoffersson Professor at Konstfack University College of Arts, Crafts, and Design

 

52 Lineup

Eight key concepts and product lines that highlight Ikea’s philosophy

 

62 Values

Four principles that make Ikea an unrivaled brand

 

66 Do It Yourself

A beginner and a veteran tackle the DIY assembly process

 

72 Into the Studio

Ikea Communications, where all of Ikea’s images are made

 

78 Catalog

The Ikea catalog, read by more than 200 million consumers in 35 languages

 

80 Store Visit

The strategies and characteristics of Ikea stores

 

86 Tasting the Moment

Ikea’s food operations reflect the identity of its birthplace

 

90 Swedish Table

Recipes made with ingredients sold at Ikea

 

94 Interiors

Homes and commercial spaces decorated with Ikea products

 

104 Inside Space10

Space10, a research lab for innovation of life and home established by Ikea’s outside investment

 

110 Opinion

Carla CammillaHjort Co-founder and Director, Space10

Simon Caspersen Co-founder and Communication Director, Space10

 

114 Labs

The evolving concepts of furniture through the works of four young designers

 

122 The Democratic Way

The Democratic Design Centre and the Hubhult office, designed for communication and interaction—the realization of both corporate and design philosophies

 

132 Brand Story

Smart brand strategy contributing to Ikea’s growth

 

140 Ingvar Kamprad

The words of Ikea’s founder that have become the guiding spirit of the brand

 

142 Test Lab

The values of democratic design are put to the test in the Ikea Test Lab

 

144 Statement

The Democratic Design Days where the Ikea communicates its visions

 

146 Collaborations

Four collaborations that reveal the brand’s openness and future-oriented perspective

 

150 Market Study

Ikea’s inroads into the Korean market as told by AndréSchmidtgall, Country Retail Manager, Ikea Korea, and Nicolas Johnsson, Country Marketing Manager, Ikea Korea

 

152 Interview

Marcus Engman Head of Design, Ikea of Sweden

 

156 Figures

Numbers and figures that show the global currents and brand values

 

159 References

 

161 Outro

 








Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Memory Lane

Memories of Moleskine notebooks

 

14 Timeline

A chronicle of core Moleskine items over the ages

 

16 Into the Market

The Moleskine shop and cafe in Milan, Italy

 

22 Opinion

Isabelle Boinot, artist

 

26 Lineup

Moleskine’s brand-defining product family

 

32 Values

Symbolic elements of Moleskine’s trademark notebook

 

42 Alternatives

Competitors with their own edge

 

46 Opinion

Young-man Huh, cartoonist

 

52 My Tools

The people who use Moleskine as part of their toolkit

 

62 On the Desk

Moleskines on a creative’s desk

 

70 Opinion

Sylvie Betard, stationery brand founder

 

74 Shops

Retail presence of Molekine in three European cities

 

84 Pairing

Products that look even better with Moleskine

 

90 Recorded

The power of records

 

98 Brand Story

Moleskine’s birth and growth

 

104 Manufacturing

A manufacturing process that prioritizes the environment

 

106 Collaboration

Special releases created through various brand collaborations

 

108 Creative Relationship

Moleskine’s four languages of creation

 

110 Timeless Thoughts

In the words of artists who created the Moleskine stories

 

114Interview

Arrigo Berni, Moleskine CEO

 

116Figures

Moleskine in numbers

 

119 References

 

121 Outro







Table of contents

 

02 Intro

 

09 Editor’s Letter

 

12 Outfit of the Day

Acne Studios styles on Instagram

 

16 Opinion

Bom Lee, Publisher and Editor-in-Chief of Dazed & Confused Korea

 

20 Impression

Innovative concepts from Acne Studios

 

28 Key Items

Signature items from Acne Studios

 

42 Runway

Avant-garde hits the runway

 

48 Opinion

Zoe Michel, Producer at Condé Nast

 

52 Realway

People who think and live outside the box

 

72 Opinion

Andreas Fornell, Architect

 

78 Space

Acne Studios’ spaces in cities around the world and the people who created them

 

90 Acne Culture

Acne’s culture outside of fashion

 

102 Brand Story

The birth and growth of Acne Studios

 

108 Campaign

Advertising campaigns with fresh perspectives

 

112 Collaboration

Collaborative works across different genres

 

116 Collectives

Six fashion collectives that work in perfect cooperation

 

120 Swedish Cool

The next-generation brand with a unique Swedish flair and contemporary sensibility

 

124Founder

Comments from Acne Studios cofounder Jonny Johansson

 

127 References

 

129 Outro

 






■ Table of contents
 
02 Intro
 
09 Publisher’s Letter
 
12 Future of Print
Print mass media and the future of the publication industry
 
14 Opinion
Andrew Tuck, Editor at Monocle
 
18 On Paper
The business strategy of one multimedia companyviewedthrough Monocle’s lineup of printed materials
 
30 Midori House
A tour of the Monocle headquarters in London
 
34 On Air
Monocle 24, media for the ears
 
38 Global Contributors
The correspondents and contributors who create Monocle’s global perspective
 
52 Monocle Shop
Monocle’s first off -line retail shop
 
54 Opinion
Anders Braso, Publisher at Monocle
 
58 Advertorial Partners
The ideal partnership between media and advertisers,
as seen through Monocle’s advertorials
 
64 Collaboration
The collaboration between Monocle and small luxury brands
 
70 Premium Venue
A retail venture that shows off the brand image of Monocle
 
74 Monocle Cafe
A space where Monocle comes to life
 
76 Opinion
Steven Watson, Founder and Director of Stack, a magazine subscription service
 
80 Citizens
Monocle’s readers around the globe
 
92 Niche Magazines
Magazines from various cities targeting niche markets
 
98 Brand Story
A glimpse of the printing process for the October 2017 issue in the Cornwall, England print shop
 
106 Structure
The birth of Monocle and its growth as a media brand
 
112 Cover Story
The trajectory of Monocle through 10 years of cover design
 
116 The Scoop
The interviewees from diverse professions featured in Monocle
 
120 Wallpaper to Monocle
The first chapter of Tyler Brûlé: How Wallpaper begat Monocle
 
122 Quality of Life Conference
Monocle’s signature off -line event
 
126 Interview
Tyler Brûlé, Editor-in-Chief and Chairman of Monocle
 
130 Figures
Monocle and the magazine market in numbers
 
133 References
 
135 Outro
 


 
 






About the Issue

 

Founded in 1932, Portland-based Danner started out by crafting boots for loggers.

Based on the strong quality of work boots that the company has become known for, Danner has expanded its product range to outdoor and fashion and has remain dedicated to the ethos of craftsmanship that has underpinned the brand for 85 years.







About the Issue

 

Located in Oregon in the Pacific Northwest region on the West coast of United States, Portland is a city surrounded by nature. It not only serves as the headquarters of large outdoor sports brands such as Nike and Columbia Sportswear but is also home to Kinfolk, a wunderkind of magazine culture, and Stumptown Coffee Roasters, a leading force in the specialty coffee scene. Although Portland is not known for its architectural wonders or trendy shopping districts like New York or London, the city is bubbling with creativity, with products and artwork made with traditional techniques and local materials as well as alternative forms of businesses that were born of passion.





관련 추천잡지     





매거진 B(한글판) Magazine B, 매거진비
  


매경 이코노미 Economy
  


이코노미스트
  


동아 비즈니스리뷰(DongA Business Review)
  


동아 비즈니스리뷰(DongA Business Review)
  


    







    
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